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PA Advertising and Property Management (3.5 HRS) RECE005274 CE

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ADVERTISING AND PROPERTY MANAGEMENT COURSE SYLLABUS
LEARNING OBJECTIVES
CHAPTER ONE
I. Advertising
A. Introduction
II. Non-Discrimination Summary applicable to advertising
A. Words that should not be used in listings or ads
B. Review of Anti-discrimination laws
1. Executive orders banning discrimination
2. Other Non-discrimination laws
3. Religious organizations
C. Familial status
D. Panic selling/blockbusting
III. Employing broker information
CHAPTER TWO
IV. Advertisements of Lotteries, Contests, Prizes, Gifts, etc.
A. Possible deceptive conduct
B. Advertisements of sales volume. Market position, # of offices
V. The social revolution
A. Increase your visibility
1. Target specific audiences
2. Increase brand awareness and customer loyalty
3. Conclusion
B. Other types of online advertisements
1. Banner ads
2. Email marketing
VI. Advertising and Public Relations differences
A. The social media revolution
VII. Public relations
A. What are public relations?
B. How are public relations different from advertising?
IX. How to get attention
A. Email
B. Walking the neighborhood
C. Blogs
D. Podcasts
VIII. Summary
PROPERTY MANAGEMENT
CHAPTER ONE
I. Introduction to Property Management
A. Key terms
B. What is Property Management
C. What types of property are managed?
D. Who needs a license?
CHAPTER TWO
II. THE MANAGEMENT AGREEMENT
A. The agreement
1.Description
2.Length of the agreement
3.Management authority
4.Marketing Costs
5.Authority
III. Reporting
1.Management fee
2.Accounting responsibilities
3.Insurance and Risk Management
IV. Reports
A. Owners Responsibilities and Objectives
1.Insurance
2.Purchasing
3.Payroll
4.Bookkeeping
5.Auditing
6.Building expenses
7.Advertising and marketing
8.Management fees
V. How or Why the agreement may be terminated
CHAPTER THREE
VI. The Management Plan
A. Planning and budgeting
1. Regional analysis
2. Neighborhood analysis
3. Property analysis
4. Market analysis
5. Analysis of alternativeness
6. Proposed Property analysis
7. Investment analysis
8. Results of Management plan
9. Marketing the property
10. Types of Marketing Activities
VII. Negotiating leases
1.Components of a valid lease
2.Differences between resident and other leases
3.Collecting rent
4.Common leasing terms
5.Types of leasehold estates
CHAPTER FOUR
VIII. Skills required of a property manager
A. Time period assumption
B. Cost principal
C. Full Disclosure Principal
D. Budgeting
1. Income
2. Operating expenses
3. Debt Service
4. Capital replacement reserves
5. Owners’ objectives
IX. Glossary of Budget terms
Understanding building systems
A. Curative Maintenance
1. Electricians
2. Plumbers
3. Janitorial workers
4. Carpet cleaners
5. General contractors
6. Roofers
X. Understand codes and regulations
A. Lead Paint
B. Crime prevention
C. Entrance Door locks and intercoms
D. Elevator mirrors
E. Smoke detectors and carbon monoxide alarms
F. Window guards
G. Heating and Air conditioning seasons
H. Security deposits
I. Discrimination
J. Eviction
K. Warranty of habitability
L. Subletting and assigning
X. Tenants organization
XI. Right to privacy
XII. How does one become a property Manager?
A. Licensure
B. Other qualifications